Improve Search Engine Ranking

Dedicated services to increase visitors, sales and enquiries.

Our Search Engine Optimisation (SEO) and Online Marketing Services include a range of activities – some are automated and some are manual (involving consultancy)

A Search Engine’s View

Your web site might look great to you, but how does it look to a search engine?

Rank - Providing your site is submitted, search engines will evaluate its’ content and rank keywords accordingly. They assess your whole site, including text, pictures, code, and more, not just the keywords/phrases you would like.

Score - You site is assigned a score against keywords seen as important.

Other factors also influence your score. Examples include, links to and from your site, geographical location, the age of your site, frequency of updates, and more.

Position - You score determines where your site is positioned against other sites listed under the same keyword.

Optimise your web site

All web sites we produce are built with search engines in mind. However we provide a range of additional optimisation services to further increase visitors, sales and enquiries.

On budget - Your site needn’t be built or hosted with us to take advantage of our web site optimisation services. Call us for a solution tailored to your needs and your budget.

Mobile Phone Repairs 12 October 2006

Overview Mobile Phone Repairs is one of several highly optimised web sites provided to our client achieving a high organic rank. We have individually tailored our SEO services to meet their requirements. Approx. Pay-per-click spend: £240/month Approx. Organic Listing spend: £24/month Traffic (Sept 2006): 24750 Unique Visitors Ranking Currently (12/10/2006), Mobile Phone Repairs ranks 8 in Google for the keyphrase "Mobile Phone Repairs" out of a highly competitive market. Check Ranking... Optimisation We have achieved this high search engine ranking through a customised combination of design, regular submission, pay-per-click advertising, email marketing, link exchanges and more. The Right Solution At Nimbus we understand that what works for Mobile Phone Repairs won't work for an Antiques Shop or a Dating Site. Therefore we like to tailor our Search Engine Optimisation services to suit you and your business. Many Factors When creating this solution we accounted for: Target Market Capacity (how many visitors (orders) can be handled. Content (text and graphics) User Experience Design Navigation Functionality Saturation Point Alternative Markets ... and much more to tailor a solution that continues to push Mobile Phone repairs up the search engine rankings. Overview Ranking Optimisation The Right Solution Many Factors

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Pricing - An initial charge for optimising a site (not built by Nimbus) would start at around £800 (dependent on the size of the site) and if an ongoing management service is required then we will negotiate an hourly rate.

Submit your web site

We recommend regular submission of your website to search engines and directories to maintain or improve your position, and increase links to your web site.

More than Google… Search engines will often look at one another’s listings, especially when it comes to directory based engines (directories allow you to browse for sites rather than requiring a search term). As such being included in one can help your ranking in another.

From £4/month - Our Traffic Driver service regularly submits your site to over 400 search engines and directories. Traffic Driver comes with a range of additional benefits with prices starting at £48 per year.

Pay per click and more…

Whilst organic search engine listing [marketing] is preferable, it can take some time for your site to be listed and begin to rank well. In our experience this is often 3-6 months. “Pay per click“ advertising is more expensive but returns results much faster.

Google Adwords() or Yahoo! Search Marketing can almost instantly increase traffic to your site, but these services charge you a fee each time they send someone to your site. You can see how costs could add up, even when paying fees as low as 10 pence per click.

Minimise expense - We can help you minimise the cost of Pay per click advertising through analysis, research, our experience and management.

From £8/month - “Pay per click” services are available as part of Nimbus’ Search-Lite - an overall web site marketing package.