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eZine Services and Pricing

All of our campaigns are aimed at building your Brand, creating awarenes and potential lead opportunities. Of course everyone will have a view on the different levels of marketing and sales activity they want and also each client will also have a different level of technical capability - what this means is that we can offer varying levels e-Marketing services dependent on the requirement of our client and their marketing Campaigns.

Pricing varies a lot as a result - but in general a new e-Newsletter can be created and sent to up to 250 recipients from as little as £25 once all the set-up design work and emails addresses have been prepared - setup charges vary quite a lot but a simple Campaign can be created and sent within a budget of £250 - however most clients will budget closer to £995 for a well written and carefully prepared eMagazine with a tactically managed follow up plan.

Contact us for an exact proposal and have a look at recent examples that we've done.

Our aim is to help our clients to experience the benefits of this emerging technology at the lowest cost of entry possible - from there we hope that clients will be able to take over some of the aspects of the service themselves so they feel both in touch with their e-Marketing and also in control of events!

The details of what we offer...

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We assist you in whatever way is necessary so that your eNewsletter is put together and launched quickly and easily. Starting with setting objectives, designing the look and feel (of the template), handling the emailings and responses - this works through to a host of additional services which transform the way you perform newsletter marketing. We offer our clients:

• Planning - we will help you set objectives and provide you with a frame of reference on how similar campaigns have worked for other clients. This helps set expectation and presents a strong business case for starting out with eNewsletters.
• Data consolidation and manipulation - we will take your data, de-duplicate it to ensure one person receives one email only, merge multiple databases, highlight any problems, and host the data. When the campaign is completed we'll send your data back complete with click throughs, responses, bounces and unsubscribes logged.
• HTML design - we will create an HTML template for you based on the look and feel of your own brand website or literature (whether you are a Business or an Educational institute) to help promote your brand.
• Mailing - the campaign can be handled by us using our managed service where we do all the work or by you using web portal. Either way the results will be the same - you choose your level of involvement, right the way down to none.
• Response management - we will monitor the responses and clickthrough levels. If they fall below the set objective then we will halt the campaign and look at refocusing the project, with new copy, to deliver the agreed rates.

Additionally we offer the following options:

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• Micro-site/web page hosting - if you have the newsletter content but you don't have the ability to host the pages on your site we will host them for you making them look as they are on your site.
• Pre-registration - if your eNewsletter has an article that requires the recipient to fill in registration details we can automate this so that the form details are pre-completed. This significantly decreases the fall out rate of people not completing registration.
• Profile management - If you want to offer your clients a profile form where they can register their preferences we can host one for you. You can use the data collected to tailor newsletter content.
• Obtaining email addresses - if you don't have email addresses please contact us and we will find the solution for you.
  
  We can handle every area of email e-marketing. From campaign planning, designing and creating the communications pieces through to execution, handling responses and tracking activity. If you choose to outsource the handling of your campaigns then we will ensure that you gain maximum results for minimum effort. Either we run the campaigns or you do through our web portal, whatever way you do this you will find everything easy to use, inexpensive and the results exceptional.
  
  
  
  
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